Faster Ad Delivery

February 9, 2026

We optimized our ad delivery pipeline to be significantly faster, which means your ads reach users with less delay.

• Lower latency

  • Ads now load faster across all publisher apps, improving the user experience and increasing the chance of engagement

• No quality tradeoff

  • Ad relevance and matching accuracy remain the same, just faster

• Better performance across the board

  • Measurable improvement in delivery speed at both median and tail latencies