# Faster Ad Delivery

February 9, 2026

We optimized our ad delivery pipeline to be **significantly faster**, which means your ads reach users with less delay.

- **Lower latency** 
  - Ads now load faster across all publisher apps, improving the user experience and increasing the chance of engagement

- **No quality tradeoff** 
  - Ad relevance and matching accuracy remain the same, just faster

- **Better performance across the board** 
  - Measurable improvement in delivery speed at both median and tail latencies