More Accurate Reach Estimates

January 26, 2026

The reach estimator in ad creation is now powered by real conversation data for significantly better forecasting.

• Based on real user sessions – Estimates now use the last 2 weeks of actual conversations across our publisher network

• More accurate forecasting – Better reflects true audience availability so you can plan budgets with confidence

• Continuously improving – We will keep tuning the estimator as we gather more data