# More Accurate Reach Estimates

January 26, 2026

The reach estimator in ad creation is now **powered by real conversation data** for significantly better forecasting.

- **Based on real user sessions** – Estimates now use the last 2 weeks of actual conversations across our publisher network

- **More accurate forecasting** – Better reflects true audience availability so you can plan budgets with confidence

- **Continuously improving** – We will keep tuning the estimator as we gather more data